Unlearn eCommerce: Brace for AI
The Product Experience Conference Brought to You by the Product Experience Company
Get ready to join us for a series of inspiring events. Unlock 2025 will be the occasion for the entire PX Community to reunite and get inspired!
eCommerce as we know it is on the verge of reinvention. Traditional methods of product discovery and navigation are being replaced by systems that understand and respond to customer intent, offering unprecedented levels of personalization. In this new era, AI isn’t just enhancing commerce; it’s redefining it, shifting the focus from static categories and keywords to dynamic, intent-driven shopping experiences tailored to each individual.
Unlock 2025 will serve as your roadmap to navigating this shift. The annual PX Conference will dive deep into how AI is reshaping the customer journey, from discovery to purchase, and how businesses can harness these changes to stay ahead of the competition. With expert-led sessions, actionable workshops, and real-life success stories, you’ll learn how to build the robust data strategies necessary to power AI innovation.
Join us at Unlock 2025 to explore how AI-driven commerce can elevate your business, deliver hyper-personalized customer experiences, and position you as a leader in the next generation of eCommerce.
Unlock, remains an inclusive experience where every part of our community plays a role-sharing challenges, lessons, achievements, and breakthroughs to unlock growth.
Unlock On Tour
5 March 2025
11 March 2025
Unlock On Tour
1 April 2025
9 April 2025
Unlock Digital
Join us on-demand from Monday 5 May 2025, for 1 week only
At Unlock Digital, you will see some latest innovations from Akeneo and hear from some of today’s leading brands. Unlock Digital will feature key sessions and highlights from our in-person event in Paris, London, Dusseldorf and Chicago including:
Valuable insights on embracing AI into your PX strategy
Real stories from your peers on how they are evolving from CX to PX to keep customers engaged and driving brand loyalty and growth
Learn what’s new and next from industry leaders who are creating breakthrough customer experiences through product activation strategies
Learn PX strategies, techniques and best practices for using Akeneo PIM
Why You Should Attend: Revisit Unlock 2024!
Take a walk down memory lane!
If you weren’t on hand for Unlock 2024, revisit the experience now and prepare for Unlock 2025!